HELLO there, fashionistas!
It’s time to bask in the beaming sunlight of spring. Aren’t we all excited about September? It’s the month of spring blossoms, outdoor tea parties and fresh new trends. But most importantly, September marks the arrival of the Melbourne Spring Fashion Week.
Yep, on September 5 more than 80,000 fashion admirers will flood Melbourne to celebrate seven days of the hottest spring trends with Australia’s best designers.
With that in mind, we at Meld thought we’d give you a sneak peek into this year’s Spring Fashion Week.
New star Sophie Van Dan Akker is the face of MSFW 2011. She is best known for winning second runner up in last year’s Australia’s Next Top Model. Homegrown style icon and TV personality Dannii Monigue will be joining her at all the events as this year’s MSFW ambassador.
The aim of Melbourne Spring Fashion Week is to present the most stylish side of our lovely city to the world, so organisers have divided it into the Business Series, Designer Series, Emerging Designer Series, City Series, MSFW After Dark, MSFW@City Square and Look.Stop.Shop at MSFW. Each of these events appeals to a difference audience, but they’re all focused on delivering fresh and stimulating design ideas.
For established and budding Australian designers, the event is a chance to parade their latest looks in front of fashion bloggers, journalists, potential buyers, and of course, those who just love a beautiful frock. For fashionistas, like yours truly, it’s an excuse to pick out favourite designers for the season and get a look at what’s going to be hot in spring 2011.
Melbourne’s newest designer Yeojin Bae will definitely be one to watch at this year’s fashion week. Known for her feminine, edgy style with razor-sharp tailoring, Bae’s designs are somewhere between natural beauty and whimsical splendor, with plenty of original prints. She marked her runway debut earlier this year at the Rosemount Australian Fashion Week in Sydney and her Premiere collection received rave reviews.
From the world of photography, art history and sculpture, sophisticated design label Arnsdorf is guaranteed to be a fashion week surprise. I just know head designer Jade Sartia Arnott will have us swooning over effortlessly chic all-white shirt dresses matched with tropical-coloured sunglasses and rusty suede envelope bags. It’ll definitely be a welcome change to see Arnsdorf move away from the black of past collections and really bombard the runway with vivid pastel colors.
More vibrant hues are to be expected from Limedrop, as the playful label draws inspirations from tropical oases and poolside sets for its Spring/Summer collection. With its signature eccentric mix of ’50s prep and unconventional prints, Limedrop never fails to surprise with bold and cheeky pieces. Expect to see clean lines and interesting silhouettes, collarless men’s shirts and collared women’s jumpsuits, floating dresses and tailored harem pants, and plenty of electric bright blue, pink, gold and sapphire.
No fashion week is complete without a divine collection of floor-sweeping evening gowns, and this year, Rachel Gilbert is set to stun with her Spring/Summer collection of evening dresses and party dresses. While I’m falling head over heels for her jaw-droppingly gorgeous gowns, I’m happy to hear that the brand will also be offering a covetable ready-to-wear collection with equally amazing sequin top and leather skirt.
The buzz around this year’s Melbourne Spring Fashion Week is already huge, and we haven’t even seen the runway yet! But with more than 150 events squashed into one week, you can be sure that there will be plenty for fashionistas to gush over.
The Melbourne Spring Fashion Week runs from September 5-11. Almost all the events, runway shows, seminars and after parties are open to the public. All you have to do is buy a ticket and get your best frock or suavest suit ready.
On a shoestring budget? We’ve also compiled a list of events that you can attend for free!